MEGAN COLLINS
Megan Collins is a cultural insights analyst specializing in Gen Z and founder of The Manicured Shelf, a bespoke book recommendation blog. She curates M.T. Deco’s monthly book lists, advises on trends, and writes for the M.T.D blog.
Throughout her career, Megan’s worked to identify human insights and cultural trends to ensure her clients stay ahead of the curve. As a Gen Z expert and trend forecaster, she’s always on YouTube & TikTok. But, she’s also always on the lookout for the latest in culture, marketing, fashion, work, aesthetics, and more. She is currently on contract at YouTube serving as the Gen Z expert on the Brand Insights team.
Previously she spent 2 years at boutique consultancy Cultique, where she built out the consultancy’s Gen Z knowledge for clients like VIACOM, HBO Max, Freeform and more. It was here that she was introduced to and got the chance to work closely with M.T. Deco to strategize, launch, and maintain the Cultique Instagram account.
Prior to Cultique, she served as Director of Trends & Strategy at Trendera where she curated and wrote the Trendera Files Weekly, an online newsletter featuring what to watch, click and covet from around the web each week.
Megan is a proud LA native and in her free time, she loves to read, tend to her plants, and take long walks listening to podcasts with her Dalmatian, Daisy!